Author: billboardinsider

Consider Self Insurance

Billboard Insider ran an article last week about the high cost of digital billboard replacement insurance in the southeast.  We have heard of quotes of as high as $4,000/month for replacement insurance on a digital billboard in Florida.  At that cost it might make sense to consider self insuring at […]

Company of the Day: Casper Mini Storage

Company: Casper MiniStorage Markets: Wyoming Address: 1989 Oil Drive, Casper WY 82604 Email: 1989oildrive@gmail.com Phone: 307-554-0927 Casper Mini Storage operates a two sided 10′ by 30′ digital billboard on US highway 20/26 Yellowstone Highway in Casper Wyoming.     To receive a free morning newsletter with each day’s Billboard insider […]

Chris Stark says buyers want an easement, not land.

A Billboard Insider reader asked: Hi Dave. One quick question. When you get ready to sell your plant is it more of and advantage to sell your land under your structures and get a perpetual easement, before selling. Or keep the land and sell it as a whole. SignValue’s Paul […]

Company of the Day: Captive Eyes

Company:  CaptiveEyes Markets:  Florida Address: 1700 N Monroe St 11-104, Tallahassee, FL. 32303 Email: sales@captiveeyes.com Phone:  850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College.  The plant includes indoor digital billboards, marquees, directional and map signage and parking garage billboards.  The company was […]

Bseen 24-7 Buys Northway Outdoor

Malone, NY 8/23/23 – Royal Forgues of Bseen 24-7.com, a leading outdoor advertising company, is thrilled to announce its recent acquisition of Northway Outdoor interstate assets to the Bseen 24-7,com market. This strategic move will significantly strengthen Royal Forgues presence and expand its operations in the northern New York region. […]

3D Live Action Digital Ad Runs on Picadilly Circus

London UK, 23rd August 2023 – Mindshare, Kinetic, and DOOH.com have unveiled the world’s first live-action 3D Digital Out of Home campaign, in partnership with M&S Food. The pioneering campaign, titled ‘Chilled Cows, Chilled Milk’ marks a significant leap forward in merging cutting-edge technology with creative storytelling, all while highlighting […]

Have You Considered Adding More Digital Screens?

By Sophia Garcia Is all your inventory static? You’re going to want more digital-out-of-home inventory and here’s 4 reasons why: 1. Dynamic Content Displays AI is here. Technology is moving fast.  The future of advertising is shifting more towards digital displays with personalized messaging.  Buy-in from big brands is important […]

Lamar Uses Lucit for Automated Ad Campaign

08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]