Moorgate Capital just issued its 2025 State of the OOH industry report. This table caught Billboard Insider’s eye. The public US out of home companies have been adding approximately 500 new digital billboards a year. Lamar leads in installations. During 2025 Lamar installed three times as many digital displays as […]
Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets. Elie brings over two decades of experience in the Out-of-Home (OOH) sector, with a proven track record in scaling operations, driving commercial […]
The OAAA has issued a report promoting Video Out of Home (VOOH). In a recent The Drum article, OAAA Chief Operating Officer Patrick Dolan said VOOH is important because, “VOOH often appears during moments when people are commuting, fueling, shopping, or exercising – times when attention is directed outward rather […]
March 27, 2026 This is to announce the strategic divestiture of static and digital outdoor assets in California from Eagle Displays, Inc. to WestCoast Billboards. The seller, Eagle Displays, Inc., headed by David Lindsey, operates a billboard plant in California. The buyer, WestCoast Billboards, is a California-based out-of-home company with […]
The Out of Home Advertising Association of America (OAAA) today announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13 in Dallas. The expanding lineup brings together influential leaders shaping the future of marketing—underscoring OOH’s growing integration across the media landscape and its ability to connect strategy, […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Lockwood Outdoor Markets: South Carolina Address: PO Box 202, Huger, South Carolina 29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market. The company is a member of the OAAA. Insider talked with CEO and Founder Rodney Lockwood. Rodney Lockwood How did […]
I’ve been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to avoid short term sales plans. Today I discuss whether it’s wise to bundle ad design, production and installation charges. Should I bundle ad design, production, and installation—or charge […]
Billboard Insider has learned that MAC Media has sold to Lamar Advertising. Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 160 billboard displays including 100 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. He entered the […]
This article was originally published on the Adquick website and is reprinted with permission. Billboard Insider notes that this 3,800 word essay is 6 times longer than a typical article in Billboard Insider. If you are pressed for time scroll down to section V – The Industry That Forgot to […]
