With the New Year, better productivity is on everyone’s mind. Billboard Insider recently talked with SignDash’s Tracey Hess to learn how SignDash helps small and midsize out of home companies.. Tracey, what is SignDash? SignDash is a web-based billboard sales and inventory management tool that is tailored for small to […]
Author: billboardinsider
How big a book should an out of home sales rep have?
A reader asks how big a book should an out of home sales rep have? Billboard Insider put the question to out of home sales expert Kevin Gephart and he said this. Good question, I think it varies enormously. When I was at Clear Channel Minneapolis/Saint Paul, market rank 16, we […]
Company of the Day: Heffner Outdoor
Company: Heffner Outdoor Advertising Markets: Pennsylvania Address: 112 Tor Cir, Gibsonia, PA. 15044 Phone: 724-935-3850 Heffner Outdoor Advertising specializes in billboards and bus shelter advertising in the Pittsburg, Pennsylvania metropolitan area. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” […]
One fifth of Billboard Insider readers have filed a loss claim on a billboard
Yesterday we ran a post about the rising cost of out of home property insurance and asked readers about their insurance arrangements. Here are the results. Approximately half (52%) of Billboard Insider readers insure some or all of their billboard plant against damage. Approximately one in five (21%) of our […]
A Possible New Out of Home Place Based Application
Kevin Conlin of Autonomous Power Solutions tells Billboard Insider he is working on a solar powered hydration station. The station has advertising possibilities in that it can be wrapped or have a digital display or both. The system is in design prototype stage. Kevin would like your feedback on the […]
Company of The Day: HB Outdoor
Company: HB Outdoor Market: Georgia Headquarters: 1775 Woodstock Rd, Suite 150 Roswell, GA 30075. Phone: 770-951-8222 Email: billyharvin11@gmail.com HB Outdoor operates forty-two faces in Georgia including a double sided trivision and double sided static in Winder, two-sided digital billboards in Buford and a double sided static billboard in Norcross. The company is run by Billy […]
Billboard Property Insurance Premiums Rising
Commercial property insurance premiums are rising due to losses from natural catastrophes. Commercial property insurance premiums increased by 20% in the second quarter of 2023 and 17% in the third quarter of 2023 according to the Council of Insurance Agents and Brokers 3Q 2023 Property/Casualty Report. Out of home […]
Tiger Party Welcomes the New Year in Times Square
NEW YORK, January 2, 2024/ – Looking forward to the new year with the new installation, new goal, and new plan. Tiger Party, the creative digital signage solution agency renowned for orchestrating the interactive digital out-of-home (DOOH) campaign and iconic annual New Year’s Eve countdown in Times Square, unveils its […]
Company of the Day: Greyline Outdoor
Company: Greyline Outdoor Markets: New York Address: PO Box 281, Bryant NY 14027 Phone: 716-983-9820 Greyline Outdoor originally formed in 1988 as S&S Enterprises, a small, local sign shop under owner/operator(s) Everett Scritchfield, Jr. and Linda Scritchfield. 1993 marked the first purchase of billboard by the company and set the path […]
Out of Home Stocks Exceed Market in 4Q 2023
Public out of home companies beat the market during the fourth quarter of 2023. OUTFRONT was up 38% on news that transit ridership is creeping up. Lamar was up 27%. Clear Channel Outdoor was up 15% with a sharp improvement after the company reaffirmed fourth quarter revenue guidance (November 8) […]























