Author: billboardinsider

Company of the Day: Eagle Outdoor

Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site, hanging from a swing […]

Get Your Permits or a Billboard Lease May Not be Valid

A failure to get necessary permits may void your rights in a billboard lease.  That’s the lesson of Clear Channel Outdoor v Schrem Partnership.  Here are the facts: In 1986 Ackerley Communications entered into a 15 year lease to place a billboard on property owned by Schrem Partnership. The lease […]

OUTFRONT Unveils NYC Marathon Campaign

OUTFRONT is spotlighting the New York City Marathon with innovative OOH and content campaigns.  Utilizing their platform, Moments by OUTFRONT, they’ll be running two themed content campaigns: “Moments in Style” in partnership with PureWow/One37PM and “Moments in Food” in partnership with So Yummy.  “Moments in Style” features tips and essential […]

OUTFRONT Revenue Up 0.2% in 3Q 2023

Local is up but national and transit are down so OUTFRONT is treading water.  That’s a summary of the OUTFRONT 3Q 23 earnings release, OUTFRONT 3Q 23 earnings presentation and conference call. Revenue increased by 0.2% to $455 million.   Transit revenue was down 8.6%.  Billboard revenues were up 2.6%.  National […]

Rate This Ad by Out of Home Creative

Rate This Ad allows a billboard designer to rate a billboard ad selected by Billboard Insider using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is from multi-OBIE finalist and former OBIE […]

Company of the Day: Dusty’s Outdoor Media

Company: Dusty’s Outdoor Media Market(s): Illinois Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401. Phone: 1-866-59-DUSTY Dusty’s Outdoor Media operates a billboard plant with over 350 faces in Illinois. The company sold 200 faces in Tennessee and Indiana to Trailhead Media in 2021. Dusty’s is a member of the OAAI and an […]

Lamar Revenue Up 2.9% in 3Q 2023

“The operating environment remained choppy in Q3 with customers continuing to take a cautious approach to their campaigns particularly on the national side,” was how Sean Reilly opened the Lamar 3Q earnings conference call.  Here are the results of the Lamar 3Q 23 earnings release, Lamar 3Q 23 10Q  and […]

Company of the Day: Dusty’s Outdoor

Company: Dusty’s Outdoor Media Market(s): Illinois Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401. Phone: 1-866-59-DUSTY Dusty’s Outdoor Media operates a billboard plant with over 350 faces in Illinois. The company sold 200 faces in Tennessee and Indiana to Trailhead Media in 2021. Dusty’s is a member of the OAAI and an […]

Apparatix Adds Out of Home Ad Data to DOmedia platform.

Out-of-home (OOH) media operators can now use inventory data stored in Apparatix software to service advertisers through DOmedia, where global brands and local advertisers contract over $1B of OOH ads each year. The integration will help Apparatix users increase sales to local and national advertisers. DOmedia began offering real-time OOH […]

Clear Channel Announces Strategy for Selling Europe-North Business

Clear Channel Outdoor closed the sale of its business in France and retained investment bankers Moelis and Co and Deutsche Bank Securities to assist it in selling Europe North (e.g. UK and Scandinavia).  It will also conduct a strategic review of the Latin American business (Mexico, Brazil, Chile, Peru), investor […]