Billboard Insider is running a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Today Kevin talks about how digital out of home is unique. Why DOOH is unique Roadside digital billboards are as old now as TV was in 1972. What’s […]
Billboard Insider received three queries over the past week asking about how to compensate sales reps. Some introductory thoughts. An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections. This should be thought of as the upper […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Fairmount Outdoor Advertising Markets: Texas Address: PO Box 25103, Dallas, Texas, 75225 Email: Billy@FairmountOutdoor.com Phone: 214-533-1718 Fairmont Outdoor operates a billboard plant with 16 faces including 15 static faces and 1 digital billboard faces in Texas. The structures are in the following communities: Dallas Fort Worth Rainbow Decatur Denison […]
These days, it seems it is always political season. With campaigning having become a nonstop, year-round endeavor, spending on political advertising has skyrocketed as a result, jumping from just shy of 2.6 billion in 2016 to nearly $10 billion in 2022. Case in point, the 2022 federal midterm elections were […]
Company: Elite Media Markets: Nevada Address: 145 Brightmoor Ct, Henderson, Nevada 89074 Email: sales@elitemediainc.com Phone: 702-492-0654 Elite Media provides large scale building wraps in Las Vegas. Some of the firm’s location include the Springhill Suites, Las Vegas Convention Center, Renaissance and the Las Vegas Monorail. Chad McCullough is the company’s President. Kate McCullough […]
Clear Channel Outdoor third quarter 2023 results can be summarized as US billboards down, everything else up. Here are the results of the Clear Channel Outdoor 3Q 23 earnings release, Clear Channel Outdoor 3Q 23 investor presentation and conference call. Consolidated third quarter revenue grew 2.7% to $517 million. US […]
Billboard Insider learned that Heidi Walcott, loving wife and business partner to Eagle Outdoor’s Dan Walcott died on September 3, 2023. We will miss seeing her lovely smile at IBO conferences. Dan, we are thinking of you and Darren. Heidi Walcott 1965-2023 Heidi Walcott started her OOH journey by meeting […]
Bank lending standards continue to tighten according the the October 2023 Federal Reserve Bank Survey of Bank Loan Officers. Some of the highlights. Commercial and industrial loan standards have tightened for 5 consecutive quarters as has commercial and industrial loan pricing. 35% of credit officers said that they have tightened […]
AVAILABLE NOW for FREE! Decorate your billboard space with this inspiring, positive, holiday message, above. Family Theater Productions wants to share the peace this holiday season by printing and shipping these single-sheet PSA billboards to you, free of charge. Don’t leave any of your locations empty! Post our engaging designs, […]
