Company: Ohio Outdoor Markets: Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 22 static and digital billboards in Ohio. In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards. Billboard Insider talked with Ben Harbaugh, the firm’s […]
A reader asks “how much will it cost to convert an existing steel monopole two sided 14 x 48 static billboard to digital?” Billboard Insider asked Selective Structures Matt Schulze to comment and he said this: I’ve seen the costs to convert vary from $5,000 to $50,000. It depends. Is […]
Ty and Shanna Jones at Dynamic Outdoor are over 170 faces with the addition of an Eastern New Mexico billboard to their existing west Texas billboards and bus benches. Here’s the press release. September 1st, 2022 Hobbs, NM – Dynamic Outdoor Media announced today the acquisition of all of Kassis […]
August 31, 2022. Dallas, TX – DTO Advertising (“DTO”) announced today the sale of its out of home advertising displays and easements in East Texas to Primary Media Outdoor Advertising (“Primary”). DTO is a leading operator of traditional out of home displays in East Texas, serving markets including Jacksonville, Palestine, […]
Baton Rouge, LA – September 1, 2022 – Lamar Advertising Company (Nasdaq: LAMR) today announced that Butte Regional Transit (B-Line Transit), a Lamar transit advertising partner in Chico, CA, will now permit brands to advertise on all sides of its transit buses and will add streetside and curbside advertising products […]
Company: North Jersey Advertising, LLC. Markets: New Jersey Address: 22 Howard Blv. (202), Mt Arlington, NJ. 07856 Email: Phone: 1-800-473-3033 North Jersey Advertising operates a 7 face digital billboard plant in the following New Jersey communities: Lake Hopatcong Frankford Belleville [wpforms id=”9787″] Paid Advertisement
From Jennifer Sloane, Sloane Law Office As I work on closing another purchase agreement for a client, where it was discovered in due diligence that the seller failed to pay applicable sales taxes during its ownership of the assets, I am compelled to write this article in an effort to […]
Persistence is the key to selling out-of-home. But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all of the mass sales training and all the initiatives that come down from corporate. In my office we would have to take an actual […]
A reader asks what % of uncollected receivables is normal for an out of home company. Bad debts (e.g. an uncollectible account receivable) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require […]
Many companies are striving to go environmentally-friendly with their products, services, and operations. Liquid I.V., as well as many other organizations, are taking it step further by advertising on eco-friendly channels. Liquid I.V. recently promoted their premium hydration products through their advertising partners, AdQuick.com and Skies Above Media. They chose […]
