Baton Rouge, LA – November 30, 2023 – Lamar Advertising Company (Nasdaq: LAMR) today announced the company’s airport advertising team has been awarded a 7-year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the U.S. Lamar will completely overhaul existing […]
Author: billboardinsider
Company of the Day: Franklin Outdoor
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a […]
CCO Execs say Iconic Boards and Airports are Strong
Clear Channel Outdoor CFO Brian Coleman and Clear Channel Outdoor Americas CFO David Sailer appeared at the Bank of America Leveraged Securities Finance Conference this week. Some of their remarks: Clear Channel Outdoor Americas CFO David Sailer on Clear Channel Outdoor’s US business I’d say the first priority is to […]
Evolve or Die: Adapting OOH Sales to the Digital Age
The adage “change is the only constant” has never been truer for the outdoor advertising industry than it is today. With traditional sales approaches like cold calling becoming relics of the past, our focus has now pivoted to embracing cutting-edge platforms and technologies. In this new era, social media platforms, […]
New Mini Launches on the Sphere
MINI, the iconic auto brand, is set to make automotive history as it unveils its latest innovation, the Next Generation of all-electric MINIs. And it’s only fitting to debut the largest MINI ever on the world’s largest screen: the Sphere. Sitting at 366 ft high and 516 ft wide, the […]
Kevin Gephart on Why People Buy DOOH
This is the second part of a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Two weeks ago Kevin talked about the unique benefits of digital out of home. Today he talks about why people buy digital out of home. Why […]
Branded Cities Renews Yonge and Dundas Agreement
Toronto, Canada – November 28, 2023 – Branded Cities, North America’s premier and iconic Out-of-Home (OOH) company, has consistently been recognized as the go-to company for brands and media planners, particularly in the realm of landmark venues and iconic OOH assets. With a substantial presence throughout North American advertising markets […]
Clear Channel Promotes Minority Student Opportunities
WASHINGTON, DC – November 27, 2023 – Today, Student Freedom Initiative announced a long-term strategic partnership with Clear Channel Outdoor to engage HBCU students through Clear Channel’s internship program where they can gain real-world experience in the marketing and advertising industry and build career readiness skills. This partnership will be further supported […]
WOOH Adds 8 New Members
Following its highly successful APAC Regional Forum in Bali this month the World Out of Home Organization has signed up another eight organizations, from Africa, Europe, Asia, the USA and Australasia. Four of the new members are international or national media owners, three are OOH service providers/suppliers and one is […]
Company of the Day: Freeway Outdoor
Company: Freeway Advertising Markets: Arizona, Montana, Nevada and Utah Address: 2604 West Van Ross Drive, South Jordan, Utah 84095 Email: sales@freewayadvertising.com Phone: 801-243-4255 Freeway Advertising operates a billboard plant with 5,197 faces in Arizona, Montana, Nevada and Utah. The company was started in 1972 To receive a free morning newsletter with each […]