Mark Boidman of Solomon Partners issued encouragement and a caution to the out of home industry in his speech at last week’s OOH MediaCon. Here are the excerpts. Out of home as a durable asset From an investment standpoint, we are very focused right now on businesses that are immune […]
Trends in OOH Content: What Types of Creative Are Dominating Billboards Today? Out-of-home creative has evolved far beyond basic messaging into a strategic form of visual communication designed to quickly capture the attention of oncoming traffic. In high-speed environments, billboards only have a few seconds to make an impression, making […]
Company: Murray Outdoor Communications Headquarters: 167B Memorial Drive, Shrewsbury, MA 01545 Markets: New England Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features […]
LANSING, Mich., May 18, 2026–(BUSINESS WIRE)–Adams Outdoor Advertising today announced the acquisition of 30 billboard faces from McWhorter Media Group, marking the companies’ second transaction following a prior acquisition in Virginia. “We were pleased to work with McWhorter Media Group again,” said Kevin Jones, Chief Executive Officer of Adams Outdoor […]
Here’s are some excerpts from what the public company out of home CEO’s said at last week’s OOH Mediacon 2026, sponsored and analyzed by SignValue. OUTFRONT CEO Nick Brien on the need to sell outcomes and solutions I personally get rather frustrated when… we sell billboards on locations and audiences […]
Here’s breakdown of who’s who on the public out of home company boards, sponsored and analyzed by SignValue. Some comments: We’ve only listed outside directors and have excluded company employees who also serve on boards. Salaries are higher for board members who head up key board committees like compensation and […]
Billboard Insider’s Dave Westburg moderated a panel on AI and out of home at last week’s OAAA Independent Summit. Some excerpts from the discussion. OAAA SVP Andy McDonald on AI legal issues Every organization needs a corporate AI policy. If you don’t have one, you need one. It should address […]
SEATTLE, WA — Ballyhoo Media, the nation’s largest waterway media company, in partnership with Washington State Ferries (WSF), the largest ferry transit system in the U.S., has launched the Seattle Sound Digital Spectaculars, a new digital OOH network consisting of 14 premium screens, including digital roadside billboards, full-motion terminal video […]
Company: Nauman Outdoor Advertising Headquarters: 743 S Columbus Street, Lancaster, OH 43130 Market: Central & Southeastern Ohio Phone: 740-654-0084 Nauman Outdoor has been serving communities in Central & Southeastern Ohio for almost 90 years. They have more than 450 advertising faces throughout Central & Southeastern Ohio in a variety of formats […]
“We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
