Quebec City, May 7, 2026 — G3 Media Inc. and VENDO Media Inc. announce a major partnership combining their sales forces and advertising inventories, positioning it among the three largest out-of-home (OOH) media providers in Canada.
This agreement enables both organizations to consolidate their efforts and offer a comprehensive, nationwide inventory, strengthening their position as key players in the Canadian OOH advertising market.
“We are absolutely thrilled to have the outstanding G3 team representing our out-of-home (OOH) assets across the country to Quebec-based advertising agencies and advertisers. We have built a strong partnership with G3, and together we form the third-largest OOH provider from coast-to-coast,” said Sylvio Deluca, President of VENDO Media.
After more than a year of collaboration, this alliance came naturally. For over a year, VENDO, based in Toronto, has been responsible for the representation and commercialization of our inventories in the markets of the other Canadian provinces, in a context of close collaboration and sustained performance. In this continuity, G3 Media, in Quebec, is now taking an active role in the representation of VENDO’s pan-Canadian inventory in the Quebec market.
“This partnership propels G3 Media toward its objective: becoming the leading outdoor advertising partner in Canada. Thanks to the addition of VENDO’s premium inventory, we are moving to the next level,” says G3Media President Maxime Kennedy.
“This collaboration is part of a logic of complementary, territorial specialization, and exchange of strengths between the two organizations. VENDO is an agile, brilliant team, fully results-driven — exactly the type of partner we want to build with. Together, we are combining our strengths to deliver even more powerful and high-performing solutions,” adds Kennedy.
Expanded Nationwide Inventory
Through this representation agreement, G3 Media now offers an expanded inventory including:
+ 550 digital billboards
+ 1,250 static billboards
+ A network of digital advertising placements in office towers, residential buildings, and other indoor environments
About VENDO Media
VENDO Media is a leading Canadian out-of-home (OOH) advertising company, offering national coverage, regional reach, and a strong focus on innovation. With more than 550 digital outdoor billboards across 125 markets, VENDO is the largest digital out-of-home media company in Canada.
VENDO also offers more than 1,250 static outdoor billboards, as well as digital advertising opportunities in office towers, residential buildings, and other indoor environments.
About G3 Media
G3 Media is a Quebec-based company founded by Sébastien McQuade and investor Luc Poirier. One year ago, the company acquired more than 667 traditional, large-format, and digital billboards from Bell Media across five key markets: Quebec City, Sherbrooke, Trois-Rivières, Greater Montreal, and Greater Toronto. Following this acquisition, G3 Media became the second-largest player in Quebec.
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