The leaders of the UK’s big three Out of Home media owners – Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Mike Gordon – will appear together for the first time on a panel looking in-depth at the state […]
Company: McWhorter Media Group Markets: Virginia, Pennsylvania, South Carolina Address: 162 W. Main St, Suite 101, Cartersville, GA. 30120 Phone: 724-972-8629 Email: sales@mcwhortermedia.com McWhorter Media Group operates a billboard plant with 94 faces, including 20 digital displays in Pennsylvania, Virginia and South Carolina. Deanna Berry is Chief Operating Officer. Josh […]
Incentives matter. A post-closing performance based payout on an out of home acquisition provides incentive for a seller to artificially boost revenues. That’s the lesson of the Verde Outdoor Media (“Verde”) versus JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”). Here’s the […]
In the billboard business, cost is always part of the conversation. Steel prices, installation, permitting—it all adds up. So, it’s no surprise that when it comes to structures, many operators look for ways to reduce upfront capital. But here’s the reality: the lowest-cost structure is rarely the lowest-cost decision. What […]
Last week Billboard Insider covered Bill Durden’s IBO talk encouraging out of home companies to use self-promos to build their brand. Claude Dicks the President of Allison Outdoor tells us that Allison Outdoor incorporates the season into self-promos: We teamed up with Melody Roberts of Out of Home Creative and […]
Link Media Outdoor was named the winner of the Words That Work Award at the Indie Impact Awards, announced during the IBO conference held last week in New Orleans, recognizing creative work that delivers strong results. The award honors Link’s Hatco billboard campaign in Sturgeon Bay, Wisconsin demonstrating how […]
Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 903- 524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998. Karen […]
Last week out of home legend Charlie MacIntyre talked about getting into the out of home advertising business. Today he talks about finding billboards sites. What was your first billboard site? It was a drive-through smoke shop. People from Illinois would drive to Indiana to buy their cigarettes. I didn’t […]
Last Friday Michael Falick and Chris Rothfelder discussed vesting rights for billboard permits and whether local zoning codes can be pre-empted by a state code. California out of home attorney Richard Hamlin of Hamlin|Cody says California approaches these issues differently… Count on California to approach these subjects differently. Vesting: Filing […]
Out-of-home media has always been visual, but the way it’s sold has evolved. What was once driven by location data and basic proof-of-performance photos has shifted toward visual storytelling. Today, better visuals don’t just document a billboard, they help sell it. For many advertisers, photography is their first impression of […]
