New York’s New School of Social Research has erected a “subjective billboard” which consists of a blank frame. Uwe Witgenstein, a professor in the school’s journalism department, says that New School purchased the billboard as a thought experiment: “This is an experiment in subjectivity. The billboard becomes whatever the mind […]
Sven Opak of the out of home programmatic solutions provider Piddle won the George Orwell prize for obfuscatory, jargon-ridden writing about programmatic out of home. Here’s an excerpt from the winning entry: “A frictionless hardware unification IOT has been created to improve brand efficiency with a general auction mechanism that […]
Independent’s Service Company has released its latest product poised to transform the digital OOH marketplace. Digiflex 1.0, will transform any digital OOH unit into a stunning frontlit or backlit static image. The product is distinguished by its simplicity and ease of installation. According to Allan Atkins, VP of Sales for Independent’s […]
Insider enjoys printing articles by readers. Here’s a post from Jena Powell, VP Sales and Marketing, Huntington Outdoor and a candidate for the Ohio State House of Representatives. By Jena Powell, Huntington Outdoor. When you’re in the billboard industry it’s easy to become localized. We work every day with road […]
A three-judge panel heard arguments in a free speech challenge to Washington, DCs’ ban on issue-oriented ads in its transit system. The Archdiocese of Washington sued the Metro system after it rejected a 2017 Christmas-themed campaign that would link to a website encouraging donations to a Catholic charity and church […]
If you want to keep up with Billboard Design Trends you need to follow the Daily Billboard Blog. Jason Morgan, a transplanted Brit with 10 years of marketing experience in the magazine publishing industry, uses the blog to keep track of interesting billboards in LA. Morgan is also a professional […]
By Rainbow Kirby-Stearns, Director, Corporate Communications and Marketing, Clear Channel Outdoor At Clear Channel Outdoor, one of the most fulfilling aspects of my role in corporate communications is bringing light to social causes through the lens of the outdoor screen. In today’s attention-deprived society and fragmented media landscape, billboards can’t be […]
On Monday, the US Marshals Service posted this MOST WANTED photo on billboards. The fugitive saw his image on billboards, and turned himself in . . . the next day (March 27). In Cedar Rapids, IA, Mary Porth, office manager for Lamar Advertising Company, tells the story: “On Friday (March 23), […]
Courtesy of the OAAA The US ad market is projected to reach an all-time high this year, generating $197 billion in revenue. Up 5.5 percent, this is a 2.7 percent acceleration on last year’s growth, and stronger than MAGNA’s earlier forecast of 5 percent. OOH is expected to grow 2.1 […]
The push to permit digital signs in Indianapolis stalled after Clear Channel Outdoor swapped out of Indianapolis and the Clear Channel Outdoor execs leading the digital push took other jobs. Now WTHR and the Indianapolis Business Journal report that Indianapolis Mayor Joe Hogsett issued a proposal to permit digital billboards. […]
