Post Tagged with: "digital"

Outdoor Advertising Takes On Its Digital Rivals

An interesting interview with  William Eccleshare, Chairman and Chief Executive of Clear Channel International.  Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional products.       Paid Advertisement

by John Weller· · 0 comments · Digital Signs

Daktronics Launches New Support Pages On Website

Navigation, mobile optimization included in rollout BROOKINGS, S.D. – May 3, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, recently launched new services support pages on the company’s website at www.daktronics.com/support with advanced navigation, streamlined menu options and a mobile-friendly experience. On the new support pages, visitors can follow the guided experience to identify what type of Daktronics customer they are, what product they need help with, and the specific task or issue they want to resolve. Images and headers […]

by John Weller· · 0 comments · Digital Signs

FBI Activates Digital Billboards Nationwide

On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive.  Immediately, this “wanted” message appeared in Ohio and across the country: (Photo by Mike Norton, Norton Outdoor Advertising) This year marks the 10th anniversary of the FBI’s use of digital billboards on behalf of public safety, a practice […]

by John Weller· · Comments are Disabled · Digital Signs

Branded Cities Network To Launch New Digital Signage In Manhattan

New York, NY – March 2017 Branded Cities Network (“BCN”) and SJP Properties announced today an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion LED displays, each sized 20’ x 60’ with 20’x 8’ returns, located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X. Both signs, measuring over 2,700 square feet in size, will be angled to oncoming traffic, maximizing viewability and impressions […]

by John Weller· · Comments are Disabled · Digital Signs

Beauty and the Beast | JCDecaux North America

Nice example of digital creative.   Paid Advertisement

by John Weller· · Comments are Disabled · Creative

Arizona Passes Bill Allowing Additional Digital

Insider has been tracking proposed Arizona legislation sponsored by Senator Sonny Borrelli, R-Lake Havasu City.  The Arizona State Senate agreed this week to allow digital billboards in northwest Arizona. The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to use state of the art technology A cap on the level of illumination that is at least a third less than in other area where digital signs are allowed Firms […]

by John Weller· · Comments are Disabled · Regulations

JCDecaux Loves Changing Weather

JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. Here is their YouTube video of how the system works.     JCDecaux also announced with the launch of its London based digital creative hub, JCDecaux Dynamic, the appointment of Alex Matthews and […]

by John Weller· · Comments are Disabled · Creative

A Proposal To Add Digital Boards In Part Of Arizona

Arizona State Senator Sonny Borrelli is proposing to amend a 2012 law which limits digital billboards to a defined area of central and southwest Arizona. Those limits were crafted following negotiations between the sign industry and “dark sky” advocates, including astronomers who said they did not want a new source of light pollution. The 2012 deal followed an appellate court ruling that internally illuminated billboards with changing messages were illegal along state highways. Tuscon.com reports that Borrelli’s proposal would stretch from […]

by John Weller· · Comments are Disabled · Regulations

Piccadilly Circus Receives Monumental Upgrade

We have previously posted on the Piccadilly Circus project, but this article from Daktronics provides an interesting perspective from the manufacturer. Thanks to Daktronics for their permission to post.   An iconic site, Piccadilly Circus has been shut off for the first time since World War Two. The site that has been receiving updates since its initial installation in 1912 and will soon feature a single display with a 4k resolution. The new video display will offer advertising space as it always […]

by John Weller· · Comments are Disabled · Digital Signs

LAMAR deploys “Smart” Digital Billboards using Milestone IP Video

Milestone Systems open platform video management software is being used to deploy a unique, video-analytics-based, “smart” digital billboard advertising solution. General Motors (GM) was seeking an innovative way to reach potential buyers and highlight the key features of its new Chevrolet Malibu. Lamar Advertising, one of the largest outdoor advertising companies in North America, created a campaign that maximized the flexibility and creativity that digital billboards can provide. To create the solution, Lamar partnered with Worknet Analytics, the developer and […]

by John Weller· · Comments are Disabled · Business