From Solomon Partners The Growing Value of Real-World Attention Why Out of Home Media Is More Valuable in the AI Era Out of home (OOH) media, including billboards, transit media, digital displays and place-based advertising, is becoming increasingly valuable as artificial intelligence reshapes how consumers discover products, evaluate brands and […]
Cieslok Group’s Montréal boards sit on the roads people drive: to the mountains, to the South Shore, and to one of Québec’s premier luxury retail destinations. MONTRÉAL, Canada, October 13, 2026. Cieslok Group today announced the launch of three new digital spectaculars in Greater Montréal, adding more than 442,000 […]
Watchfire today announced the appointment of Doug Waldal as its new CEO. Waldal succeeds Steve Harriott, who is leaving the company to take a position as the CEO of a private equity-backed, commercial HVAC and plumbing services business. “I am honored to join Watchfire as CEO at such an […]
Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify Outdoor was installing it’s first digital billboard. You can watch the entire interview below. Some of the highlights: Buice had to accept some conditions from the city and his landlord to get this sign In […]
New large-format digital video walls across Toronto Green P facilities deliver premium reach to urban vehicle owners TORONTO, ON – Statements Media has announced the launch of a new network of large-format digital video walls in prominent Green P parking facilities throughout downtown Toronto, marking a significant evolution of the […]
New RADAR integrations bring OOH into the measurement systems marketers already use to make media investment decisions NEW YORK, Sept. 24, 2026 /PRNewswire/ — Clear Channel Outdoor (NYSE: CCO) today announced the expansion of its Clear Channel Outdoor RADAR® data platform, connecting out-of-home (OOH) audience, exposure and delivery data with the […]
Upgraded billboard keeps a long-standing advertising location running with greater efficiency and today’s digital capabilities BROOKINGS, S.D. – Sept. 24, 2026 – Lamar Advertising, in collaboration with Daktronics (NASDAQ: DAKT), a recognized industry leader in digital display and control system technology, upgraded the billboard in Sioux Falls, South Dakota, […]
Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded. Verticals, DSP & Transaction Analysis · Full Year 2025 London · 22 September 2026 · For immediate release 75.7% PRIVATE MARKETPLACE SHARE OF SPEND […]
In the weeks leading into the DPAA Global Video Everywhere Summit, taking place October 13 at Pier Sixty in NYC, DPAA (www.dpaaglobal.com) is releasing surprising, sourced facts that challenge conventional thinking about OOH—and demonstrate why marketers should reconsider its role in the modern brand plan. Too often, mediums are pitted […]
TORONTO–(BUSINESS WIRE)–Statements Media announced today it has launched a network of large-format digital video walls in prominent Green P parking facilities throughout Toronto. This is the first network of its kind in Canada, dedicated to reaching vehicle-owners in the city’s core. Coverage includes neighbourhoods like Yorkville, the Financial District, Yonge […]
