Business

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Larwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]

A Use For Old Vinyls

FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls.  Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]

MRC to Issue Draft OOH Measurement Standards in 1Q 2022

The Media Ratings (“MRC”) council hopes to issue draft OOH measurement standards in the first quarter of 2022.  That was the key takeaway from MRC CEO George Ivie’s talk at last week’s IBOUSA show.  Here are some excerpts: We’ve been around for 55 years.  Non-profit located in New York.  7 […]

Billups Announces First European Hire

AMSTERDAM, Sept. 28, 2021 /PRNewswire/ — Billups, the largest privately held out-of-home technology and managed services company in the U.S., has announced the company’s first hire in Europe with the official appointment of Andrew Brunton as Regional Director, EMEA. Based in Amsterdam, Andrew will be responsible for introducing and developing Billups capabilities in the European marketplace through innovative […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 19 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 […]

Jim Poage on OSHA Inspections

Billboard Insider prepared this table after reviewing OSHA inspections data involving out of home companies for the 2019-2021. Year 2019 2020 9 mos 2021 Inspections 24 20 12 Violations 21 16 7 Initial Fines $60,693 $25,049 $12,755 Current Fines $43,620 $18,108 $10,891 An inspection can happen to you.  These out […]

Out of Home Photos, Anywhere, Anytime

Here are some excerpts of a talk by Fotofetch Co-Founder Gary Bamesberger at the IBOUSA show last week. I’m taking photos today in northern California, Boston, Florida and Texas.  You’re in the visual media business, so are we; getting any photo, anywhere, anytime is our directive.   You’re telling your customer’s story on a board.  […]

Accretive Launches New OOH Measurement and Attribution Tool

Los Angeles, CA September 28, 2021 – Accretive Media (www.accretiveads.com), a leader in out-of-home data and technology, today announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel. “We believe that access to accurate and reliable measurement […]

Company of the Day – Broadway Outdoor

Company: Broadway Outdoor Headquarters: 50 West Broadway, Suite 200, Salt Lake City, UT 84101 Market: Utah County, UT Phone: (801) 406-1984 Broadway Outdoor is part of the Broadway Media Group, headquartered in Salt Lake City, Utah. Originally founded as Simmons Media in 1977, Broadway Media specializes in radio broadcasting, with […]

Company of the Day: Branded Cities

Company:  Branded Cities Markets:  Nationwide Headquarters:  2850 E. Camelback Road, Phoenix, AZ  85016 Phone: 602-840-3000 Email: sales@brandedcities.com Branded cities operates a plant of high profile billboards in New York, Los Angeles, Chicago, Philadelphia, Wash DC, Phoenix, Denver and Las Vegas and in Canada.  The company was formed in 1988.  Steven Ellman is the company’s […]