Author: John Weller

Lamar Providing Florida Hurricane Assistance

  Lamar Advertising Company is in Florida today assisting those impacted by #HurricaneIan. Through their Tarp Team program, residents can now obtain billboard vinyl that can be used as a temporary roof covering free of charge. Anyone can go to Lamar’s Fort Myers office at 14580 Global Parkway to get […]

82% of TikTok Users Frequently Notice Photos of OOH Ads Posted in Their Feeds

82% OF TIKTOK USERS FREQUENTLY NOTICE PHOTOS OF OOH ADS POSTED IN THEIR FEEDS, DELIVERING STRONG ADDITIONAL ORGANIC REACH TO OUT OF HOME CAMPAIGNS Similar Numbers Reported by Instagram, Facebook, Snapchat & Twitter Users, According to OAAA-Harris Poll Research WASHINGTON D.C. (October 4, 2022) – Social media users are regularly […]

SignBird Tuesday Tip – The Best Angles for Your Board

Today we’ll be going over three of the best shots you can get of your Billboard! This week, we’ll be showing you some examples of shots and going over why they are important.  Drive by’s are integral to the out of home industry – it’s how billboard operators have always […]

Company of the Day – Penneco Outdoor

Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307,  Delmont, PA  15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania.  The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties.  […]

Billboard Insider Classifieds October 1, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Video of ArtPop Street Gallery Upcycled Fashion Show – 2022

As a followup to the second annual Upcycled Fashion Show story we ran in August, we thought you might enjoy this video of the event and the spectacular creations made from the upcycled vinyls. Enjoy.     About ArtPop Street Gallery ArtPop turns interstate highways and other common areas into […]

Make the Most of Leftover DOOH Space

    By: Julia Cramer, Adomni Content Specialist Synopsis: Media owners can take advantage of the versatility of DOOH, using it as an advertisement, a TV screen, a charging device, an easel, or a news source.  Programmatic digital out-of-home (DOOH) has a surplus of marketing benefits that drive consumer interest […]

FOARE Scholarship Recipients Announced

  OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities. “Cultivating talent for the out of home advertising industry and supporting the OOH community have always […]

Company of the Day – Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Email:  info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]