Author: John Weller

Company of the Day – Outdoor Signs

Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]

Metro Phoenix Bank is Now Alerus

As anticipated, Metro Phoenix Bank has completed their transition to Alerus. You will still see the company as an active supporter of Billboard Insider, now featuring an Alerus banner in our morning email blast. Insider asked both Steve Haggard and Nick Gonzales for their thoughts regarding the transition of Metro […]

Rothfelder & Falick on the IBO Convention

By Mike Falick, Partner, Rothfelder & Falick Chris Rothfelder and I are really looking forward to the IBO Fall Conference on September 21 – 23 in Charlotte, NC! Richard Rothfelder extends his regards as well – he will sadly not be joining us in Charlotte as he will be spending […]

JC Decaux Acquires Full Ownership of 52 Chicago Expressway Digitals

First the Release: Here is a portion of the JC Decaux press release from yesterday. Paris, September 19th, 2022 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has increased its stake in Interstate JCDecaux, LLC from 50% to 100%. JCDecaux North America is now the […]

How does a 100 year old sign company get into billboard financing?

In the spring of 1922, a tailor in Ogden, Utah found himself in need of a double-faced electric sign to advertise his business. He approached Thomas Young Sr., founder of Young Electric Sign Company (known as YESCO). Tom had been in business for two years and already had a sense […]

SignBird Tuesday Tip – What Advertisers REALLY Want to Know About Your Board

Here at SignBird, our sales team has previous experience in selling to Media Buyers and Advertisers. This gives us insight into what YOU need when looking to go above and beyond in selling your billboard ad space.  Billboards are like real estate, it’s all about location, location, location! When making […]

Company of the Day – Outdoor One

Company: Outdoor One Headquarters:  3636 E. U.S. Highway 12 Michigan City, IN 46360 Markets: Northern Indiana & Southwest Michigan Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 20 years. All of their Billboards are located along heavily traveled highways and situated […]

There Will Be OOH Sales Guides at the IBO Convention

Are you going to be at the IBO convention in Charlotte this week?  Billboard Insider’s Dave Westburg will be attending and moderating a panel.  He will bring a limited number of copies of The Ultimate Out of Home Sales Guide to the convention.  So look for Dave early and let […]

Billboard Insider Classifieds September 17, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]