Anybody else noticed how quiet the OOH M&A market is? Billboard Insider has noticed a slowdown in new tombstones and purchase announcements. The slowdown has two causes. High interest rates. The prime rate has almost tripled since 2020 from 3.25% in March 2020 to 8.5% today. Look what the […]
Boston Omaha released 2Q 2024 financials yesterday. Here are the financial results for Link Media Outdoor, Boston Omaha’s wholly owned out of home advertising subsidiary, sponsored and analyzed by SignValue. Revenue increased 5.5% to $11.3 million for 2Q 2024 (3 months ended June 30, 2024) due to an improvement in […]
Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower. Mississauga, ON L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company with 15,920 total faces including 622 digital faces. The company’s plant includes 200 markets coast to coast. Pattison’s head office is […]
By Anna Bager, President and CEO, OAA Much has been written about the complex prisoner swap that freed Wall Street Journal reporter Evan Gershkovich and others from Russia. The Washington Post put it this way: “Gershkovich’s release . . . marked the culmination of a relentless, 16-month campaign launched by […]
You need to keep track of inflation when you are negotiate ad contract renewals and out of home leases. Inflation is averaging 3.25% per year for the first 6 months of 2024. If you are not getting annual ad contract rate increases of at least 3% your margins will start […]
What’s the most important question that OOH sales reps don’t ask? I’ve coached and led many account executives over the years. And by far, there is one question that AE’s do not ask on a regular basis. “Mr. or Mrs. customer, what business owners do you know, that would also […]
Company: Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters: 201 Kent Avenue, Metairie, LA 70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana. It is the only locally owned and operated billboard company servicing the greater New Orleans metro area. Most of the structures are two sided, 14 by […]
Lamar’s CEO Sean Reilly summarized the second quarter as follows: “The trends that we observed in Q1 held in Q2 strong demand from local and regional advertisers more than offset softness in some national customers allowing us to deliver solid consolidated revenue growth.” Here are the results of Lamar’s 2Q […]
Sydney, Australia – 8 August 2024 – Outbrite transforms digital screens into direct sales points with AI-powered advertising. “We’ve created an AI sales rep that lives in your screens, selling ad space to every person who walks by,” explains Mike Scruby, Outbrite CEO. “It lets anyone post ads as instantly […]
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: david.feldman@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards including 48 digital faces in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. Park is a […]
