Mitchell Matson died suddenly on June 19, 2022. Matson had a 35 year career in the out of home advertising business in St Louis Missouri and Chicago. Billboard Insider hears Matson spent time at OUTFRONT. Here’s a link to his obituary. https://www.dignitymemorial.com/obituaries/southport-nc/mitchell-matson-10800439 If you have memories of Mitch email […]
On the 67th Billboard Insider podcast out of home sales expert Kevin Gephart talked about selling advertising on digital billboards. The up side of digital billboards. I think it’s all up side when it comes to digital. Because first of all digital can now be sold like broadcast in that […]
Vienna, VA, June 21, 2022 –Smartify Media, a digital out of home and in-retail digital advertising platform, today announced the launch of Small Business Revenue+, a program that enables any business with store windows – from bodegas to liquor stores to gyms –to immediately start realizing an incremental and recurring […]
58% of Billboard Insider readers have had covid, based on yesterday’s Billboard Insider poll. Looks like this is in line with the rest of the US population. In April the CDC estimated that 60% of US adults and 75% of US children have had covid based on evidence from blood […]
A construction clause allows a landowner to terminate a billboard lease if construction of a new building requires the removal of a billboard even if the billboard is outside the building’s footprint. That’s the lesson of Burkhart Advertising v Lowes Home Center. Here are the facts. In June 1999 Carl […]
Several speakers and attendees at the 2022 Geopath/OAAA conference had to cancel because of covid. Insider came down with covid after the conference – a flu-like case without complications thank you. Which leads to today’s poll. We’ll share the results tomorrow. [wpforms id=”9787″] Paid Advertisement
By Steve Nicklin, SVP, Marketing and Analytics, OAAA In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales and deals as they make […]
Company: Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. The company has grown internally and by the acquisition of 200 displays from […]
On today’s Billboard Insider podcast we talk with out of home sales expert Kevin Gephart. Kevin has 37 years experience selling advertising including 12 years selling our of home advertising. He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider. Some highlights of our interview. On […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is by 3x OBIE nominee Melody Roberts, Owner and Chief […]
