Author: billboardinsider

Kevin Gephart on Clear Channel Outdoor’s Sales Initiatives.

Every out of home executive or investor should watch the Clear Channel Outdoor Investor Day presentation. It delivers rare insights into one of the country‘s largest out of home companies.  Today I’ll discuss what Clear Channel Outdoor Americas Chief Revenue Officer Bob McCuin said during his 20 minute talk which […]

96% of Marketers Achieve ROI Goals with Out of Home Campaigns

BOSTON — Sept. 14, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing […]

BetMGM and Intersection Rebrand NJ Transit’s Meadowlands Rail Line

NEWARK, NJ —  NJ TRANSIT and BetMGM today unveiled a new three year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line.  The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course […]

Neil Bell on Interstate Digitals

By Neil Bell, Founder and CEO, New South Outdoor I had a few folks reach out with questions about my comment in 10 Things I’ve Learned From Building 100 Digital Displays that I have never done well with a digital on an interstate.   I know lots of operators who have […]

Branded Cities Hires Paul Rivera

Branded Cities has hired Paul Rivera as director of real estate development in Los Angeles.  Paul will be heading up Branded Cities’ continued expansion of its existing high profile digital and large format static inventory in the greater LA market.  Paul brings a wealth of real estate and OOH experience […]

Company of the Day: Orion Outdoor

Company: Orion Outdoor Markets: California, Nevada Headquarters: PO Box 6341 Folsom, CA  95763 Phone:  800-272-3885 Orion Outdoor owns a billboard and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California and billboards in Las Vegas and Southern California.  The firm’s CEO is Beau Palley.  He originally entered the business in […]

Erika Goldberg on Automating Clear Channel Outdoor

During last week’s Clear Channel Outdoor Investor Day, Erika Goldberg, Clear Channel Outdoor Chief of Business Operations talked about the steps she’s taken to improve and automate the company’s operations. The old way of doing business. When I joined Clear Channel my immediate focus was on all of our workflows, […]

Intersection and MBTA to Install Digital Kiosks with Real Time Bus and Transit Info

BOSTON – September 7, 2022 – The MBTA announced today the installation of its first interactive Information Kiosk, part of a state-of-the-art, street furniture network across the Greater Boston region. This is part of an ongoing co-investment between the MBTA and Intersection, an out of home media company, to enhance […]

Clear Channel Outdoor Projects 4-6% Annual Revenue Growth for 2022-2025

A team of Clear Channel Outdoor execs provided a detailed review of Clear Channel Outdoor’s operations and strategy at last week’s Clear Channel Outdoor Investor Day.  Here are the financial highlights from the investor day press release, investor day powerpoint and 2.5 hour investor day livestream.   We’ll review the operating, […]

W351 Offers Billboard Antenna Solution

W351  is a 25 year old out of home company which has patented a solution to install cellular antennas inside billboards.  Here are links to the company’s US patent and Billboard Antenna Powerpoint.  Billboard Insider talked to Andres Masco, the company’s US business development representative. Your powerpoint shows several installed […]