In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas. Blip […]
Insider talked with YESCO Outdoor Media President Pat O’Donnell about Covid, the growth outlook and the company’s search of a new Regional Manager in Montana. How has YESCO Outdoor done during the pandemic? 2020 has been a remarkable year for YESCO Outdoor Media, all things considered. Depending on our December, […]
Earlier this week there was a guest opinion published in the Deseret News titled “Is it time for Utah to ban billboards.” Here’s a letter written by YESCO’s Pat O’Donnell and Reagan Outdoor’s Dewey Reagan which the Deseret Times published yesterday in response. Up or Down on Billboards . . […]
Geopath is sponsoring an independent out of home operators webinar Friday at noon easter time to discuss how to prepare for markets reopening. You can register for the panel by clicking this link. [wpforms id=”9787″] Paid Advertisement
If you develop out of home advertising sites you need Billboard Insider’s Guide to Leases, Easements and Real Estate. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good out […]
Young Electric Sign Company (Yesco) – started by immigrant Tom Young in 1920 with borrowed $300 – is celebrating its centennial with accolades from around the country. “In many ways, the story of YESCO is the story of America: innovation, invention, a restlessness to move beyond the status quo, and […]
Digital billboards are making the one-premise and off-premise signs more and more alike. One case of this is the digital billboard located at American Eagle’s new building in Las Vegas. The project was a joint venture between Yesco and Prismview. History For decades, the Prismview team operated under the YESCO […]
By Michael Wardle, General Counsel for YESCO Outdoor Media Relocation clauses in billboard leases can make or break a location over the long-term. Careful planning at the outset of a billboard lease can create a win/win for both the landowner and the billboard owner if the site-specific relocation issues are […]
On yesterday’s Billboard Insider Podcast Pat O’Donnell talked about YESCO’s use of Blip, the automated out of home sales platform. You’ve got something like 46 digital billboards and are using Blip to sell digital space. Talk about YESCO’s partnership with Blip. For disclosure purposes, Dave, we are a very minor […]
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
