By Douglas Cordova, VP, Business Development at Wrapify This is going to be a biased article. I love the Out of Home industry and have since the day I started in it almost 12 years ago. I truly believe it is undervalued, underestimated and not given nearly the amount […]
Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH […]
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]
In The Other Side of Outdoor Advertising Crunchbase notes that startups like Brex and Eaze are using out of home advertising to get consumers attention: “The startups we talked to, including Brex, Eaze, and Snowflake, said that they think consumers are tired of Facebook and Instagram advertisements. Especially because you […]
CCTV America shares a story of a new California startup taking advantage of the ability to track vehicles by turning them into moving billboards and generating some cash for the owners. Wrapify operates a crowdsourced advertising platform that connects drivers and brands to create on-vehicle advertising. We wrote about them […]
