The Backpackster, a human powered, measurable media network, today announced the results of a World Cup activation in Inglewood, California, measured with audience analytics from Quividi, a global leader in audience measurement for Digital Out of Home (DOOH) and retail media. During the activation, Backpackster units were deployed at primary […]
Cristiano Ronaldo may be retiring but IRL media is just kicking off! This has been a FIFA World Cup like never before; longer tournament, more teams, more matches, and more opportunities for brands to connect with fans in real life. After a projected $7.48 billion in total World Cup tourism […]
Some things Billboard Insider has heard over the past few weeks. The World Cup is the gift that just keeps giving for out of home plant owners. Advertising prices have gone crazy in the sign zones around the sporting venues and there is spillover demand elsewhere in the host cities […]
Over the next few years, the convergence of three major global sporting events—the FIFA World Cup (2026), the Super Bowl (annually) and the Summer Olympics (2028 in Los Angeles)— will have significant impact on the U.S. advertising industry, with out of home set to experience the most profound impact. These […]
It is nice to be bold in supporting your team, but you may have to deal with the consequences. The British newspaper, The Sun, put up billboards in advance of the quarterfinal World Cup soccer match between England and France. The Sun went digital right in front of the Eiffel […]
