Trade association websites have to walk a fine line between communicating lots of information without being cluttered and hard to read. The OAAA’s new website gets it right. Well-organized and intuitive. Some of the things Billboard Insider likes: A clean starting page with 6 menu options and a visible loginbox… […]
Coastal Outdoor just executed a fantastic website redesign and rebrand. Billboard Insider talked with Coastal’s Director of Strategic Planning Ashley Amoroso. What were some of the things you wished to accomplish with the web redesign? Our number one goal was to create an all-encompassing resource for our customers, ad agencies […]
This week’s poll covers internet platforms and out of home. We’ll highlight the results of the poll on Friday. Have a comment on internet platforms and how they help your out of home company. Let Insider know using the form below. [wpforms id=”8663″] Paid Advertisement
Insider sees lots of out of home websites with no staff pictures or contact names. It is intimidating and confusing to call an out of home company without knowing who to speak to. A picture and name and email will make it easier for clients, prospects or landowners to find […]
NEW YORK, Dec. 11, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, today announced that its website has received high honors from two prestigious industry awards. The site took Silver in the 2019 Davey Awards for ‘Professional Services Website,’ and won […]
Insider is looking at lots of out of home websites to compile the 2019 out of home website rankings. Some out of home companies use Flash Player on their websites. A bad idea. It creates a barrier between you and your customers. Use flash and your customer will see this […]
Is your out of home advertising website mobile-optimized? The answer is no for half of the out of home websites Insider analyzes. This a major problem because 58% of web searches are done on mobile devices. Many of you are reading this post on your smartphone. A website which […]
