With COVID-19 restrictions lifted and high rates of vaccination increasing, people are out of the house and reengaging with public spaces at an exciting pace. In fact, the majority of Americans report enjoying being out of the house these days (72%), feeling happy when they are out of the […]
NEW YORK (June 10, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced it can now measure moving inventory, including taxi and rideshare tops, alongside non-moving OOH media types in the U.S. across media owners including Curb, Firefly and Lyft. Driven by the rise in taxi and […]
SYDNEY & NEW YORK (April 1, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today unveiled year-over-year (YoY) growth figures for its platform in the Australian and New Zealand (ANZ) market. In 2020, Vistar saw increasing adoption of programmatic DOOH, including: 50 programmatic campaigns from […]
Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their […]
NEW YORK (January 26, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for travel-based measurement. Vistar’s DOOH solutions, coupled with Arrivalist’s measurement capabilities for the travel sector, now provide marketers with a detailed view […]
By Stephen Freitas, OAAA Chief Marketing Officer The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to […]
Today’s podcast guest is Russell Abdullah, Head of Strategy and Planning -Display Division at Samsung Electronics America says that Samsung got interested in digital out of home when it saw how out of home advertising boosted store visits. Here are the highlights from Russell’s interview. Review Samsung’s history with out […]
NEW YORK & LONDON – Sept. 29, 2020 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has partnered with Adsquare, the real-time data exchange, to extend Adsquare audience targeting into programmatic out-of-home. This partnership expands Vistar’s full suite of data solutions – including 1st-party, behavioral, […]
Vistar Media, the leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand. Currently in beta with agencies Omnicom Media Group and Acquire, this launch will provide buyers with programmatic access to valuable inventory from Lumo and Val Morgan. Through the Vistar DSP, buyers seeking to […]
NEW YORK – August 13, 2020 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH). This signals a watershed moment for DOOH, bringing the channel to […]
