The combination of T-Mobile Advertising Solutions’ products and Vistar’s leading digital-out-of-home advertising marketplace and platform will usher in a new era of relevant, measurable and engaging ads BELLEVUE, Wash., Jan 13, 2025 — T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, […]
The OOH technology leader doubles down on retail media investment with the addition of Sean Cheyney who will spearhead Vistar’s global retail media strategy NEW YORK – October 23, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Sean […]
Toronto, Canada – October 9, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that JOLT, an innovative global OOH/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. The expanded partnership enhances JOLT’s advertising operations across […]
New York — September 18, 2024 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital […]
U.S. agency and brand partners can now take advantage of a simplified and more efficient traditional OOH planning experience with Adstruc NEW YORK – September 10, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced today the availability of its Adstruc traditional OOH […]
Out-of-home advertising leader demonstrates strong performance across key metrics New York, NY – August 15, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced significant U.S. growth and momentum in the first half of 2024 across several key metrics – most notably […]
New program helps advertisers evaluate inventory quality for networks in the programmatic out-of-home marketplace Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, expands its Vistar Verify program for Canadian media owners and advertisers. The program, which launched in the U.S. in 2023, establishes a set […]
On April 29, 2024, Vistar announced the purchase of ADstruc from PJX Media. Billboard Insider asked Vistar CEO and Co-Founder Michael Provenzano to discuss the transaction. Michael, why did Vistar buy ADstruc ADstruc is a software asset used by agencies and media owners. It’s a battle tested product. We kept hearing from our clients “we […]
Around the Corner, Around the World: Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally Enhanced demand-side platform unlocks international inventory to reach diverse audiences – all from a single account NEW YORK – May 1, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, […]
Lamar’s entire national footprint of 5,000 digital billboards to run on Cortex, Vistar’s CMS New York — April 24, 2024 —Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected […]
