On April 29, 2024, Vistar announced the purchase of ADstruc from PJX Media. Billboard Insider asked Vistar CEO and Co-Founder Michael Provenzano to discuss the transaction. Michael, why did Vistar buy ADstruc ADstruc is a software asset used by agencies and media owners. It’s a battle tested product. We kept hearing from our clients “we […]
Around the Corner, Around the World: Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally Enhanced demand-side platform unlocks international inventory to reach diverse audiences – all from a single account NEW YORK – May 1, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, […]
Lamar’s entire national footprint of 5,000 digital billboards to run on Cortex, Vistar’s CMS New York — April 24, 2024 —Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected […]
The free educational resource equips participants with the tools they need to expertly and confidently sell programmatic OOH capabilities NEW YORK – April 3, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has introduced a new certification, “Accelerate: Selling Digital Out-of-Home” […]
The OOH media company’s upgraded DSP platform simplifies the campaign planning experience for brands and agencies, giving them more insights & visual support to build stronger campaigns NEW YORK – March 21, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its […]
In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Lamar also has a seat on the Vistar Media board. The investment is accounted for using the equity method which means that Lamar recognizes 20% of Vistar Media net income […]
New York, NY, November 28, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today it has named Ross McNab as Chief Revenue Officer. McNab joins Vistar from Cardlytics, where he served as Chief Business Officer for four years, successfully steering the company […]
Vistar Media Launches New Sports Use Cases for DOOH Dynamic Creative New York, NY – October 4, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’ dynamic creative capabilities to help brands better drive fan engagement, tune-in intent […]
New York, NY – September 12, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative. This new functionality allows real-time, numerical […]
Vistar’s Retail Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, retail-specific DOOH inventory New York, NY | September 6, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its new retail media targeting solution, providing […]
