NEW YORK, May 04, 2026 (GLOBE NEWSWIRE) — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions, is an official TikTok Out of Phone partner, expanding TikTok’s advertising opportunities across Vistar’s global digital out-of-home (DOOH) technology suite. The partnership enables brands to extend TikTok-first […]
New York, NY – February 18, 2026 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions, today released its State of Consumer Attention Report, which examines what today’s audiences notice, trust, and do in response to advertisements. The report, which […]
London – February 2, 2026 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Oliver Goodge as Enterprise Sales Director, EMEA. In this newly created role, Goodge will lead the expansion of Vistar Media’s enterprise solutions across the region, partnering closely with […]
New York – September 23, 2025 – Vistar Media, the leading global provider of technology solutions for Out-of-Home (OOH) media and a T-Mobile Advertising Solutions company, today announced that Clear Channel Outdoor (CCO) has selected Vistar as a full-stack technology partner for its U.S. Digital Out-of-Home (DOOH) advertising network. Clear Channel Outdoor will leverage Vistar’s enterprise suite—including […]
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns […]
Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology […]
In 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Here’s an analysis of that investment sponsored and analyzed by Signvalue. Vistar Financials and Exit Multiple Lamar’s Vistar Media investment was accounted for using the equity method which means that Lamar […]
Vistar’s modern technology stack enables Western Union’s seamless management and monetization of more than 2,200 digital out-of-home screens March 25, 2025 09:00 ET | Source: Vistar Media NEW YORK, March 25, 2025 (GLOBE NEWSWIRE) — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced an agreement […]
Ian Dallimore interviewed Vistar Media CEO Michael Provenzano on Lamar’s Podcast. In January T-Mobile announced that it had signed an agreement to purchase Vistar Media for $600 million. Some highlights of the podcast. Vistar Media Culture We have this very basic phrase internally people-product-revenue in that order and people […]
Vistar’s Ad Server & Player streamlines NextGrad’s DOOH operations across 1,100 high schools in the US & Canada New York – February 10, 2025 – Vistar Media, the leading global provider of out-of-home (OOH) media, is excited to announce a new partnership with NextGrad, North America’s largest and only […]
