It seems like more and more wallscapes are coming onto the market from the likes of Lamar, Clear Channel, Outfront, Big Outdoor, Becker, New Tradition, Red Star, 365 Outdoor and others every year. These OOH experts must be navigating the local codes, striking deals with landlords and cementing partnerships with […]
Curious how a vinyl billboard ad is produced. Circle Graphics Out of Home Division President Rod Rackley walks Billboard Insider through the steps in production. We used an actual Circle City Outdoor print job because Circle Graphics is the company’s printer. The out of home company uploads the ad into […]
Insider touched a nerve with yesterday’s story about a vinyl printer that tried to end run an out of home company to do business directly with the out of home company’s client. We received several comments comments from readers “Very well put!!! Print ethics is becoming a lost art.” “I […]
