WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]
Despite higher gas prices, airfares, interest rates and inflation, the wave of travel that emerged as the impacts of the pandemic eased has shown no signs of abating. With Memorial Day and the official start of summer officially upon us, all signs and survey results point to record, or near […]
U.S. Travel Association reports that travel-related spending is at its highest level since the pandemic began, currently 6% above 2019 levels. Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection about how travel and entertainment companies are taking advantage of out of home advertising. Jonathan, What stands out […]
Consumers Report Noticing Out of Home Advertising Nearly 50% More During Day-to-Day Travel & Extended Trips, According to OAAA-Harris Poll Research WASHINGTON D.C. (September 29, 2022) – This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes […]
WASHINGTON D.C. (May 26, 2021) – After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. This is one of the key findings from “Consumer Insights and Intent: […]
With permission from Place Exchange As pandemic restrictions ease and more vaccinations are administered, travel activity is on the rise and the tourism sector is gearing up for the pent-up demand from consumers. As travel continues to ramp up, Place Exchange can help ensure your message reaches leisure and business […]
The Inrix US National Traffic Volume Synopsis Issue #10 (week ended May 22) reports that traffic last week had the largest rebound since Covid. Some other findings: Personal travel improved to 81% of normal for the week ended May 22, up form 75% of normal for the week ended May […]
US personal travel increased another 4% last week according to the Inrix US National Traffic Volume Synopsis for May 9-15, 2020. Nationwide traffic is now 75% of normal. Travel has increased for four straight weeks. Personal travel increased in 97 of 98 metropolitan areas. The exception was Albany, NY which […]
As states continue to push towards reopening, the average number of daily miles traveled has increased for 3 consecutive weeks, up 28% since the week of April 6. Week over week, miles traveled increased 9% during the week of 4/27 (12.5 miles) compared to the week of 4/20 (11.5 miles). […]
With record miles being driven on US roadways, and the highest levels ever of airline passenger travel, there are more consumers in the OOH space than ever before. The latest Nielsen OOH Study, fielded this year, found OOH reaches 90 percent of US travelers ages 16+ in a month, and 80 […]
