New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH) specialist media agency, to […]
New York, NY – April 27, 2022 – Talon, the world’s leading independent Out of Home (OOH) specialist media agency, today announced the appointment of Chris Greene in the newly created position of Chief Revenue Officer (CRO). Chris joins Talon America from Cooler Screens where he served in the same role. He […]
Talon America and Havas Media Group today unveiled a novel, strategic, out-of-home (OOH) campaign for The National Association of REALTORS® (NAR) in Times Square, New York. NAR’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing REALTORS®, members of the National Association of REALTORS®, who have made an extraordinary impact […]
This year’s holiday shopping season is expected to meld the high consumer confidence of 2019 with the accelerated ecommerce experiences of 2020 to create a more omnichannel customer journey than ever before. Moreover, U.S. consumers are expected to spend a whopping $1.09 trillion dollars this holiday season, according to eMarketer. […]
New York, NY – October 7, 2021 – Talon America, a leading independent Out of Home (OOH) media specialist, today announced that it has been appointed as U.S. OOH media agency partner by Kwik Trip, a family-owned convenience store chain based in La Crosse, WI. Kwik Trip is expanding into new markets and Talon was selected as […]
Here are 7 takeaways from day one of the OAAA/Geopath 2021 conference. (1) The recovery is occurring faster than expected, says Sean Reilly, CEO, Lamar Advertising (2) “We learned how to sell other verticals,” Scott Wells, CEO, Clear Channel America on selling during covid. (3) “Covid brought new brands” to […]
NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private […]
OAAA Chief Marketing Officer Christina Radigan moderated an incisive conversation with OOH specialists yesterday as part of the OAAA’s Lunchbreak series. Some highlights. Rapport President Chris Olsen on the cookieless future and out of home It helps and hurts us. In an Apple cookieless world…it’s going to drive some […]
May 3, 2021) London, UK and Nashville, TN – Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin America led by Talon America CEO Jim Wilson. In addition to serving an […]
NEW YORK & MONTREAL, March 30, 2021 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a North American partnership with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The combination of Talon’s data technology and strategy-led OOH leadership and Hivestack’s global demand-side […]
