Over the next few years, the convergence of three major global sporting events—the FIFA World Cup (2026), the Super Bowl (annually) and the Summer Olympics (2028 in Los Angeles)— will have significant impact on the U.S. advertising industry, with out of home set to experience the most profound impact. These […]
By Steve Nicklin, SVP, Marketing & Analytics As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. For the same […]
Two years ago, Insider published a piece on the importance of involving young people in the billboard industry. In honor of the 2022 Super Bowl and Bengals quarterback, Joe Burrow, I wanted to provide an update on this topic. Who designed the Joe Burrow billboard? The billboard was designed by […]
