Today’s Rate This Ad column reviews a Starbucks ad which was placed programmatically with Lamar Advertising on Vistar’s platform. See comments by Ian Dallimore, Lamar Advertising VP of Digital Growth and GM of Programmatic at end. Programmatic creative can’t always be evaluated with the same rules as directional creative. Rate […]
Baton Rouge, LA – June 26, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will […]
Insider isn’t the only person who thinks that Longview Texas ought to show flexibility to convince Lamar to take down a billboard with a valid permit and lease so a Starbucks store can take its place. Here’s an excerpt from a Longview News Journal editorial: “Simply put, Longview should not […]
Insider thanks Clear Channel for permission to reprint their blog post on marketing to Quick Service Restaurants. The average adult decides what they’re going to eat an hour before. For others in go-go-go mode the choice isn’t made until the HANGRY sets in, and they can’t tell if […]
