From Solomon Partners The Growing Value of Real-World Attention Why Out of Home Media Is More Valuable in the AI Era Out of home (OOH) media, including billboards, transit media, digital displays and place-based advertising, is becoming increasingly valuable as artificial intelligence reshapes how consumers discover products, evaluate brands and […]
Billboard Insider always enjoys reading Solomon Partners Media monthly. The September 2026 Solomon Partners Media Monthly shows that Out of Home Media companies are trading at a median 2026 estimated EBIDTA multiple of 11 times. Billboard Insider’s take: Keep in mind that these multiples are based on 2026 estimated performance. […]
CENTENNIAL, Colo.–(BUSINESS WIRE)–National CineMedia, Inc. (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in the U.S., today announced that it has entered into a definitive agreement to acquire Captivate Holdings, LLC (“Captivate”), the leading operator of digital video elevator and lobby advertising in North America, for an enterprise value of […]
Mark Boidman of Solomon Partners issued encouragement and a caution to the out of home industry in his speech at last week’s OOH MediaCon. Here are the excerpts. Out of home as a durable asset From an investment standpoint, we are very focused right now on businesses that are immune […]
By Mark Boidman, Solomon Partners, Media Group Head Point of Care (“POC”) advertising, particularly in the form of digital signage (“Digital POC”), has emerged as a leading channel for pharmaceutical, healthcare, and consumer product companies. Digital POC advertising stands out by providing measurable outcomes, making it an exceptional advertising channel. […]
OAAA called our attention to some insights from Solomon Partners’ 2025 US Major Media CPM comparison. The data show out of home advertising has the highest recall of any media… And out of home advertising delivers the strongest audience ROI with a CPM which outperforms TV, print and most […]
Here’s a comparison of the cost per thousand impressions (“CPM”) of out of home versus other forms of media. The chart comes from Solomon Partners Media Monthly June 2025. Roadside bulletins have a CPM of $3-10 which is below TV, newspapers, magazines and influencer marketing. Only radio and social media […]
DETROIT, April 21, 2025 /PRNewswire/ — Rockbridge Growth Equity (“Rockbridge”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, announced today that it has sold GSTV (or “the Company”) to MidOcean Partners. Rockbridge will retain a minority stake in GSTV, a video network […]
Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 U.S. presidential election has reached record highs, highlighting both campaigns’ need to reach voters at nearly any cost in key swing states. This election cycle, ad spending is expected to reach $12.3 […]
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