In- Store and On-line retailers are becoming major competitors for the digital ad market. Source: Solomon Partners RETAIL MEDIA IS PLAYING LARGER ROLE IN THE DIGITAL AD MARKET ▪ Amazon generates substantial majority of the current U.S. market ▪ Keyword search advertising is estimated to represent over half of current […]
By Mark Boidman, Partner, Solomon Partners Artificial Intelligence (AI) is transforming the world of advertising. With the increasing use of AI, media is undergoing a transformation in terms of advertising content, placement, and effectiveness. The global market for AI in advertising is expected to reach more than $100 billion by […]
The Association for National Advertisers (“ANA”) has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait […]
Insider Note: We had originally posted on this story back in May when Bloomberg got wind of the acquisition. The formal announcement came out this week with a bit more detail. NEW YORK–(BUSINESS WIRE)–Blackstone (NYSE:BX) announced today that funds managed by Blackstone Tactical Opportunities (“Blackstone”) have acquired a majority stake […]
Great wrap up to the second day of a fun and informative IBO conference in Houston. Insider wanted to give everyone a few of the highlights of the last two days with quotes from five presenters. Becky Smith, IBO Enterprise Manager “The best thing about of Out of Home […]
A highlight of each OAAA Geopath show is hearing Solomon Partners Mark Boidman pontificate on the media landscape. “Price matters,” he said at the 2023 OAAA/Geopath OOH Media Conference, “The reality is out of home media is the best bank for the buck…it is inexpensive.” Here’s the slide Boidman showed […]
This slide from the recent Solomon Partners Media and Entertainment Summit Presentation caught Billboard Insider’s eye. It shows that public out of home companies are trading at a 9-14 times current cashflow (2022 EBIDTA). Billboard Insider’s take: Lamar has the highest valuation multiple because it has the longest weighted […]
Solomon Partners says “the much discussed potential recession is not currently impacting the advertising market.” In the January 2023 Media Monthly the Solomon team reviewed the ad spending estimates from GroupM, Magna and Zenith. The three forecasts predict out of home ad spending to grow 22% in 2022 and 8% […]
Enters into Partnership with OUTFRONT Media to Manage the Billboards January 24, 2023 04:00 AM Pacific Standard Time NEW YORK & PROVIDENCE, R.I.–(BUSINESS WIRE)–Providence Equity Partners (“Providence”), a premier private equity firm specializing in growth-oriented investments in media, communications, education and technology, today announced it has acquired a multi-decade lease […]
Insider thanks Mark Boidman, Head of Media & Entertainment at Solomon Partners for permission to reprint this article. As digital screen time continues to rise to unprecedented levels, consumers are feeling increased levels of digital burnout and screen fatigue. U.S. adults are currently estimated to spend over 8 hours per […]
