It’s time for New Years resolutions and here are five New Years resolutions which will improve your out of home company in 2023. Install a digital billboard face. Billboard Insider is surprised at how many out of home companies there are which don’t have any digital faces. Most out of […]
Billboard Insider is taking tomorrow off for Thanksgiving. We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Huntington Billboards Kayla Stewart for being Billboard Insider’s most recent and 3,241st newsletter subscriber. To Anna Bager and the […]
Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards. Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]
On today’s Billboard Insider podcast we talk with DJ Jennings and John James about OutdoorLink’s recent purchase of SignBird. Here are the highlights. DJ Jennings on OutdoorLink’s history OutdoorLink was created by my father Dwight to service the billboard industry to help operators with the day to day pains they […]
Outdoorlink has developed a new product to remotely monitor digital device behavior and power consumption. The product is designed for airports, transit centers, malls and high traffic digital signs. Billboard Insider talked with Jenni Evans, VP Transit Solutions at Smartlink to learn more. How does the Vantage system work? The […]
It’s easy to get in the habit of paying out of home utility bills without thinking twice. You can save money by reviewing each month’s bill. Two examples. Electric Bills Look for large increases in power consumption month to month. You may have a broken light meter. When a Circle […]
Today DJ Jennings, Chief Revenue Officer for Outdoorlink talks about how the company’s Smartlink product helps out of home companies cut costs and improve service. Smartlink is an amazing made in America success story. It started with my father Dwight Jennings. He started in the industry in 1971 when he […]
By PJ Pedroni, VP of OOH Solutions, Smartlink. Writing this hunkered down with my new (temporary) officemates from the SmartCave, the west coast annex of our Huntsville operation, prepared to outwit and outlast the COVID 19 pandemic. Like everyone else, I have been looking for ways to find a sense […]
How do you stay productive when you are social distancing and when sales prospects are not in the office or are not returning your phone calls? Do the tasks which get shoved aside when the phone is ringing and the emails are piling up. Look for new locations. That’s what […]
Want to earn a return of 16-44%/year on your money? Retrofit your holophane billboard lights to high efficiency LED’s. Insider has achieved a 37% return on capital and a 44% return on capital by retrofitting billboards to high efficiency lights. This summer Insider converted 3 two sided billboard structures to […]
