Tag: Smartlink

The Walgreens Rule for Sign Development

Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast.  Some of the highlights. Find a good banker and stick with them. You could probably write a book on billboard bank financing. Banks are very friendly when you’re getting into the business, and then a couple […]

Why you need smartlink controllers

Outdoorlink’s Smartlink controllers allow you to remotely manage and monitor your billboard lights and digital displays.  Billboard Insider Co-Publisher Dave Westburg is an unabashed fan of the product because a company in which he invested used Smartlink to reduce  electric costs and get notifications of lighting outages at an Indiana […]

International Growth – A New Outdoorlink Focus

Over the years, Outdoorlink has become an important tech partner to industry leaders, especially in the Out-of-Home Advertising industry. With the creation of its newest division, Outdoorlink International is taking important steps to bring its product suite to companies around the globe. Outdoorlink began in 2007 with a vision of […]

5 Ways to Improve Your Out of Home Company in 2023

It’s time for New Years resolutions and here are five New Years resolutions which will improve your out of home company in 2023. Install a digital billboard face. Billboard Insider is surprised at how many out of home companies there are which don’t have any digital faces.  Most out of […]

Happy Thanksgiving from Billboard Insider

Billboard Insider is taking tomorrow off for Thanksgiving.  We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Huntington Billboards Kayla Stewart for being Billboard Insider’s most recent and 3,241st  newsletter subscriber. To Anna Bager and the […]

Duane Fredrickson on the Benefits of Smartlink

Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards.  Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]

DJ Jennings and John James on OutdoorLink’s Purchase of SignBird

On today’s Billboard Insider podcast we talk with DJ Jennings and John James about OutdoorLink’s recent purchase of SignBird. Here are the highlights. DJ Jennings on OutdoorLink’s history OutdoorLink was created by my father Dwight to service the billboard industry to help operators with the day to day pains they […]

Smartlink has New Monitoring Solution for Airports, Transit Centers and Malls

Outdoorlink has developed a new product to remotely monitor digital device behavior and power consumption.   The product is designed for airports, transit centers, malls and high traffic digital signs.  Billboard Insider talked with Jenni Evans, VP Transit Solutions at Smartlink to learn more. How does the Vantage system work? The […]

Monitor Your OOH Power and Bandwidth Bills

It’s easy to get in the habit of paying out of home utility bills without thinking twice.  You can save money by reviewing each month’s bill.  Two examples. Electric Bills Look for large increases in power consumption month to month.  You may have a broken light meter.  When a Circle […]

Smartlink: A Made in America Success Story

Today DJ Jennings, Chief Revenue Officer for Outdoorlink talks about how the company’s Smartlink product helps out of home companies cut costs and improve service. Smartlink is an amazing made in America success story. It started with my father Dwight Jennings.  He started in the industry in 1971 when he […]