The Galaxy Unpacked event is starts tomorrow and Samsung is ramping up the promotion. Its “Join the flip side” campaign will launch colorful outdoor ads in 13 of the most visited locations around the world, including: the Gangnam District, Seoul Tower and COEX in Seoul, Korea; Times Square in New […]
Tag: samsung
Smartify and Samsung Launch Small Business Digital OOH Platform
Vienna, VA, June 21, 2022 –Smartify Media, a digital out of home and in-retail digital advertising platform, today announced the launch of Small Business Revenue+, a program that enables any business with store windows – from bodegas to liquor stores to gyms –to immediately start realizing an incremental and recurring […]
Samsung and SoFi Stadium Change the Entertainment Game
Creating a live events destination for the 21st century Samsung Electronics America partnered with SoFi Stadium and Hollywood Park to create a global sports and entertainment destination in the heart of Los Angeles. The Infinity Screen by Samsung is a revolutionary feat of engineering that hangs 122 feet above the […]
Russell Abdullah on What Samsung is Doing to Advance Programmatic OOH
Today’s podcast guest is Russell Abdullah, Head of Strategy and Planning -Display Division at Samsung Electronics America says that Samsung got interested in digital out of home when it saw how out of home advertising boosted store visits. Here are the highlights from Russell’s interview. Review Samsung’s history with out […]
Prismview and Yesco Partner on Vegas Digital Billboard
Digital billboards are making the one-premise and off-premise signs more and more alike. One case of this is the digital billboard located at American Eagle’s new building in Las Vegas. The project was a joint venture between Yesco and Prismview. History For decades, the Prismview team operated under the YESCO […]
In New York with Samsung & Prismview
Insider spent time last week with executives from Samsung & Prismview in New York City. Couple of reasons to be there: To see a number of applications of the Samsung product line being used in significant ways around the Manhattan area. Discussions with Don Szczepaniak, Prismview President, about their transition […]
Samsung Integrates Prismview Sales and Marketing Teams into Display Organization
RIDGEFIELD PARK, N.J. (October 1, 2019) — Today, Samsung Electronics America announced the integration of Prismview, LLC Sales and Marketing Teams into its display business, further strengthening the company’s display portfolio and salesforce. The Utah-based company manufactures and installs large-format LED video displays, and their products are recognized around the […]
Nearly a Quarter of Top OOH Advertisers are Major Tech Brands
By Steve Nicklin, Vice President of Marketing, OAAA OAAA released the 2017 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the top 100 OOH advertisers, […]
Bob Klausmeier on Digital Billboards
Bob Klausmeier has had a varied career with stints as an out-of-home industry executive, out-of-home journalist and digital sign OEM executive. He is co-managing partner for Prime-Site Media an outdoor advertising company with 14 digital signs in Southern Michigan. Bob also operates digital sign industry consulting business. During 2013 Klausmeier […]