To promote the launch of an in-home delivery service in the Atlanta area, Walmart turned to MilkMoney, a leading ad-tech platform specializing in OOH, to orchestrate a strategic, multi-pronged outdoor advertising campaign designed to target different sets of consumers while on-the-go. MilkMoney CEO Sam Keywanfar tells Billboard Insider:”Being at the […]
Lil Nas X, whose country rap single “Old Town Road” achieved viral popularity via TikTok in 2019 earning him diamond certification, is seen filming a live TikTok video to promote the release of his new single “Holiday” in front of the Sunset Blvd billboard he booked through MilkMoney. Insider talked […]
Our readers aren’t happy with lots of out of home buzzwords to judge from comments on 3 Phrases Billboard Insider Wants to Retire. MilkMoney’s Founder/CEO Sam Keywanfar doesn’t like “industry standard.” I’d like to see the phrase “industry standard” go away. It’s often used to explain why things take longer […]
MilkMoney teamed up with Jay Z and Team Roc (the pilanthropic arm of Rocnation) to run out of home campaigns raising awareness around the Ahmaud Arbery and George Floyd cases. Insider talked with MilkMoney CEO/Founder Sam Keywanfar. Sam, talk about the Ahmaud Arbery campaign. The goal was to amplify the […]
