Tag: sally dickerson

Out of Home Ad Spend Should Double or Triple to Optimize Ad Effectiveness

Insider sat in on Sally Dickerson’s June 20, 2018 OAAA webinar Maximizing Media Plans with OOH.  Dickerson is a Managing Director at Benchmarketing, a division of OMG.  Her firm has been performing a Benchmarking study for the OAAA using US data from 30 different national brands. A key finding of […]