New South Outdoor founder Neil Bell talked with Billboard Insider about a sales rep training event which he is organizing. Neil, I hear you’re putting together a sales training event for out of home sales reps. Can you tell us more about it? Yes. I tend to get pulled in […]
By Steve Nicklin, SVP Marketing and Analytics, OAAA With the NFL playoffs picture now decided, there’s building anticipation about Super Bowl LVI on February 13. Most advertising professionals know that the Super Bowl is the most expensive media platform available, and this year’s thirty-second spots are projected to hit a […]
Christine Lanziano operates Digital Outdoor Advertising, a women owned business which secures national advertising for independent billboard companies. Billboard Insider talked with Christine last week. How did you get in the out of home business? Like almost everyone else in this crazy industry, my entry into the outdoor business was pure serendipity. […]
Last week Dan Nausley talked about why the out of home industry needs to adapt. Today he discusses the mistakes sales reps make when selling out of home. Dan, you operate the OOH Sales Mastery Class. What are some mistakes which out of home sales reps make? Often they are […]
An out of home executive agrees with our post suggesting that out of home sales commissions should be paid on collections and not on billings: “Paying based upon sales and not collections is a slippery slope. As you noted, when you are negotiating with a potential client, collecting or their […]
By Kevin Gephart A reader asked me for some strategies to grow sales in 2022. I appreciate their understanding of 2022 sales not hinging on external forces, but rather on developing and executing their own plan. How to grow sales is a big question that can pivot on one astoundingly […]
Last week we polled Billboard Insider readers on out of home sales commissions. Almost two-thirds of our readers want to be paid based on out of home billings. As the owner of a small out of home company, Billboard Insider prefers to pay sales commissions on collections, not on billings. […]
A Billboard Insider reader is currently looking to change the way they pay their salespeople. The reader asks “Do outdoor companies typically pay commission to salespeople on advertising rental which billed that month, advertising rental amounts that were collected that month, or on the contract total of all that […]
A reader of What’s in a Good Out of Home Ad Sales Contract? asked Billboard Insider what proof of performance language should be in an ad contract. Here’s the proof of performance language in the OAAA sample bulletin contract on the OAAA website. Proof of Performance. A photograph will be […]
While you are proposing the ideas and elements of an advertisers’ OOH campaign, particularly to a new prospect, in the back of their mind their biggest concern is, “will I be satisfied?” You can alleviate fears and close the deal is by putting your service and fulfillment plan in a […]
