By Andrea Henley, Out of Home Media Veteran In my 20 plus years in OOH, I have never experienced anything like the COVID-19 Pandemic and neither has anyone else. Not the operators. Not the agencies, brands or businesses. Neither has the public. We are about to step into an […]
This LinkedIn post by Lamar Little Rock Sales Manager Sam Cooper caught Insider’s eye. How are you changing your sales emphasis based on coronavirus? Are you advising clients on how they should change their digital messaging? Daktronics is providing free digital billboard PSA content to LED sign owners to help […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he he gave 6 tips for sales call preparation. Today he highlights 6 traits to succeed in out of home sales. You can reach Jesse at jesselondon1@gmail.com. What are 6 traits needed […]
Three lessons in Viacom v Wixon Jewelers: (1) Beware of breaches in multi-year ad contracts. (2) Testify carefully because what you say may be used against you. (3) Thank goodness for appellate courts. Here are the facts. In 2005 Viacom signed three one year sales contracts with Wixon Jewelers […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus publishing. Today he talks about sales call preparation. 1 Have an agenda for the meeting, identify what you want to accomplish. If this is […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about how out of home complements mobile and digital ads. Today he talks about selling out of home versus publishing. How would you sell out of home versus publishing? Print […]
Karla Steele is an independent out of home sales rep in the midwest. Steele recently formed K Steele Solutions to help smaller out of home companies create marketing tools and help with data organization. She has experience with land leases and permits as well. Insider talked with Steele last week. […]
By Neil Bell, Owner, New South Outdoor Most outdoor operators I know are committed to the success of their advertiser’s billboard campaigns. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. Sometimes though, we put the […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus radio. Today he gives 6 tips for selling out of home versus TV. How would you sell out of home versus TV? (1) I […]
Jesse London has spent 25 years in media sales including 20 years selling out of home. Today he gives 9 tips for selling out of home versus radio. (1) First, let’s find a way to include radio. Radio and out of home complement each other since they reach the on-the-go […]
