We’d like to quote from the opening remarks of Francois de Gaspé Beaubien, Chairman of Zoom Media and Chairman of the Board of the DPAA at this week’s DPAA summit. “If you own a roadside billboard, and you want to maximize your ROI, I would sell those assets and re-deploy […]
Good news and bad news in the 2Q 2024 US out of home revenue figures. The good news is that out of home growth of 3.4% exceeded inflation of 3.0% in the second quarter of 2024. The bad news is the US out of home industry failed to match the […]
The FHWA November 2023 Traffic Volume Trends contains good news for roadside billboards Look that this FHWA chart of millions of vehicle miles traveled on all roads and streets. November 2023 million miles travelled was 263,557 or 1.3% above the pre-covid level of 260,326. Million miles travelled for the first […]
