Tag: rick steele

Park Outdoor’s 3D Stethoscope

  Park Outdoor installed a 3D stethoscope in Binghamton, New York in collaboration with the UHS Heart and Vascular Institute.   Park Outdoor Operations Manager Chris Culver and his team constructed and installed every element of this incredible design.   The stethoscope tube is made out of black drainage tile.  The end […]

Rick Steele on Curiousity Based Selling

One of the highlights of the OAAA 2019 show was listening to Park Outdoor’s Rick Steele talk about sales.  Steele says curiousity based selling uncovers larger sales opportunities than a transaction selling.  Here are some quotes. On transaction selling Transaction selling views everything as a one-off transaction.  It’s answering the […]

Top 10 Quotes from the 2019 OAAA Convention

Here are the top 10 quotes Insider heard at the OAAA 2019 convention. OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH.  The OOH industry would in no way be where it is today without […]