The second day of IBO Fall Conference in Phoenix proved to be just as interesting. Here are just a few quotes from the many great presentations provided to the IBO members. First is from Scaling Smartly, a panel hosted by Max Drachman, featuring Rich Zecchino and Matt Molina On Adams’ […]
Adams Outdoor Chief Legal Officer Rich Zecchino and General Manager – Ohio Valley Market Theresa Mitchell did an interview on the Barnes and Oliver Outdoor acquisitions which was published on the Adams Outdoor blog. Some of the highlights. Zechinno on the acquisitions Barnes and Oliver’s Ohio and Pennsylvania inventory…add 1,040 […]
Insider caught wind that IBO had grown significantly recently and talked with both Chris Cowlbeck, CVO, IBO USA and Rich Zecchino, Chief Legal Officer and VP of Real Estate, Adams Outdoor. Chris, how has IBO grown and aspects of the data world changed for IBO Speedway? “We began aggregating our […]
On last week’s OAAA legal seminar, Rich Zecchino said Adams Outdoor requires that any creative work Adams generates cannot be used on other platforms. This idea is to prevent a client from using a small Out of Home ad buy to generate ad creative which is used for Facebook advertising, […]
During last week’s OAAA legal seminar, Adams Outdoor VP and General Counsel Rich Zecchino reviewed when to accept and when to reject ads. “As a company we control…the ability to approve or reject ad copy for any reason…I can’t tell how many phone calls when someone says you have to […]
By Kerry Yoakum, OAAA OAAA sponsors a Legal Seminar every other year. Insider asked Kerry Yoakum, Vice President/Government Affairs, to tell us about the 18th OAAA Legal Seminar. What is the Legal Seminar? The substantive agenda features topics that broadly impact out of home media: the constitutional challenge to existing regulation, […]
