Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company was started in 1965 by William Reagan. The company is privately held and has a billboard plant […]
Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]
Ken Klein, OAAA EVP, Government Affairs As Congress considers tax reform, billboard operators are part of a broad, nationwide push to protect deductibility of advertising. “Outdoor advertisers are doing a great job. Thanks so much,” said Dan Jaffe of ANA (Association of National Advertisers). A goal of tax reform is to […]
SignOnAustin, a coalition of Austin-based employers, law enforcement agencies, and community groups that believes the Texas city needs a network of outdoor advertising befitting its reputation as a hub of digital technology has started a public petition drive to bring digital billboards to Austin. The group promotes in their […]
In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The […]
William K. (Bill) Reagan started Reagan Outdoor Advertising in 1965, the year he and his wife Julia were married. The company and the marriage are thriving, and their three adult children are active in the business. Reagan Outdoor Advertising now operates 4,000 billboard faces in Nevada, New Mexico, Utah, and […]
