By Stephen Freitas OAAA Chief Marketing Officer Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is gaining traction as a programmatic-enabled channel that […]
Lamar CEO Sean Reilly had plenty to say about the Fairway integration, digital signs and Lamar’s renewed focus on auto dealers on yesterday’s earnings conference call. On integrating the Fairway assets purchased in December 2018: The integration of Fairway is going very very well. Typically the low hanging fruit is […]
Edith Gagne, VP Sales for Campsite Canada’s largest digital out of home exchange, has three predictions for out of home in 2019: More pressure to standardize impression metrics As DOOH buys start to blend with online & mobile, buyer expectations around measurement have already been shifting and will continue to be […]
Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced today the appointment of former Rubicon executive Chris Waterman athe Director of Publisher Partnerships. Before joining Vistar, Waterman was Senior Director of Sales at Rubicon Project, where he led global efforts for digital out-of-home, specifically in North America, and […]
Billboard Insider was founded on the idea that we learn from each other. To that end, we we are starting an interview series where senior out of home execs talk about issues impacting the out of home business. Today Clear Channel Outdoor’s Wade Rifkin talks about programmatic out of home. […]
Advertisers Try to Avoid the Web’s Dark Side, From Fake News to Extremist Videos Marketers are reevaluating their approach to automated ad-buying and demanding more accountability In February, Kieran Hannon, chief marketing officer of Belkin International Inc., noticed an odd tweet asking the electronics maker why it was advertising on […]
NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of […]
NEW YORK, Jan. 12, 2017 /PRNewswire/ — Today OUTFRONT Media (OUT) announced that two of its senior leaders were recognized for their work in the advancement of programmatic media buying. Joel Melby, Chief Technology Officer, has been awarded an ABBI (Audience Based Buying Innovation) Gold Award from the Global Audience […]
As a follow up to our article last week on the Clear Channel Outdoor /Rubicon Project partnership, Insider had a chance to interview Clear Channel’s Dan Levi, EVP & CMO and Wade Rifkin, SVP Programmatic and learn a little more about programmatic selling and Rubicon Project. Why did CCOA chose to partner […]
December 14, 2016 New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) […]
