Adomni shows how to persuade people to get out and vote using digital out of home advertising to deliver a message on over 160,000 programmatically connected screens across the U.S. It is also a great tutorial on how programmatic works. [wpforms id=”9787″] Paid Advertisement
New York, NY — August 18, 2020 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced expanded access for digital buyers to premium video inventory from leading OOH publishers such as AdStash, Branded Cities, Captivate, Clear Channel Outdoor, Enlighten, Firefly, Grocery TV, GSTV, Intersection, New Tradition, […]
NEW YORK & TORONTO – January 29, 2020 – With rapid advancements in targeting and measurement, and a surging interest in buying DOOH, the programmatic OOH industry is on track for rapid growth in 2020. Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth […]
NEW YORK – January 21, 2020 – With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the […]
By Anna Bager, OAAA President & CEO As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it has ever been. Some of this success […]
DANVILLE, Ill. — (November 5, 2019) — Watchfire Signs, a leading manufacturer of digital billboards and LED displays, today announced a partnership with Blip that will allow users of Watchfire’s Ignite software to enable Blip with a single click. Blip is the highest performing self-serve marketplace for small business advertisers in the United […]
CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, today announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home […]
Mary Meeker has released her 2019 internet trends. Download the 334 page powerpoint and read it on your next flight. Two slides caught Insider’s eye. Programmatic buying of digital online advertising has gone from 10% in 2010 to 62% today. Can the same thing happen with out of home? Consumers […]
By Andrea Messimer-Henley, Sr. Director of Sales at Adomni There have been 2 major disruptors in the Outdoor Advertising Industry since my career began in the mid 90’s. The first major change was the transition of hand-painted billboard panels and paper poster’s, to high resolution digital printing. Which as we […]
Terrific convention for the IBOUSA in Savannah last week. Congratulations to Chris Cowlbeck and the IBO staff for all their hard work. Insider noticed three things that we wanted to point out as highlights to the convention. Programmatic is no longer a foreign language to the IBOUSA membership – How […]
