Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a premier provider of software solutions for the DOOH industry, are pleased to announce their partnership in the digital billboard programmatic space. Through this partnership, independent operators who use the Apparatix […]
Market leaders partner to enable unified auctions and streamlined programmatic access for media owners October 10, 2022 09:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions […]
Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]
By, Lynda Liu, Marketing Director, Place Exchange Data from the latest Place Exchange Programmatic Trends Report, released in July, demonstrates continued strong growth in the programmatic OOH channel in H1 2022 compared to H2 2021. The report provides a snapshot of the spending patterns within the Place Exchange platform, analyzing […]
Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot […]
By Julia Cramer, Adomni Content Specialist Synopsis: Advertisers and agencies can control their messaging, placements, and creativity to alleviate unprecedented obstacles while creating more relevant ads that capture attention and drive more remarkable results. The onset of the coronavirus pandemic caused rapid and significant changes to the world economy, […]
Offers Planning Tools and Advertising Resources Ahead of November Midterms LOS ANGELES, June 30, 2022 /PRNewswire/ — AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, today announced it’s releasing the Out-of-Home Toolkit for Political Advertisers, a collection of OOH media planning tools tailored to help political marketers leverage the trust, reach and […]
Sheri Ham is the Vice President of Programmatic Partnerships and Sales for Intersection. She began her career with the digital team of WIRED Magazine, and she developed her interest and focus in programmatic over the last 10 years. Prior to joining Intersection in March of 2021, Ham held leadership roles […]
At Insider we do track the big three in the US very actively. However, while JCDecaux may not have the strong roadside faces like Lamar, Clear Channel or OUTFRONT, they have developed a strong digital presence in the US. We saw this video that provides an excellent overview of Decaux’s […]
By: Julia Cramer, Adomni Content Specialist Synopsis: Programmatic is transforming the footprint of OOH, increasing revenue yield, boosting fill rates, and discovery for media owners. The pandemic incited numerous challenges and transformations for the out-of-home (OOH) industry. The limit of mobility caused a brief disruption to the advertising medium; however, […]
