Geography & Country Rankings · Full Year 2025 London · 14 September 2026 · For immediate release $1.339bn GLOBAL pDOOH ADSPEND · FY 2025 7.0% SHARE OF TOTAL GLOBAL DOOH SPEND 12 SSP PARTICIPANTS 40+ MARKETS COVERED The World Out of Home Organization (WOO) today publishes the inaugural WOO Global […]
Programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability to a medium built on real-world reach. But as the channel’s capabilities expand and campaigns become more sophisticated, so do the investment strategies behind them. To better understand the trends and shifts defining today’s programmatic OOH marketplace, we analyzed […]
Paris, 20 July 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its […]
The World Out of Home Organization (WOO) today announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The landmark study, […]
New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on […]
The OAAA is running a citywide programmatic ooh campaign during the Programmatic I/O show this week in Las Vegas. The takeover is aimed at digital buyers attending the event to spotlight the power of programmatic OOH. Here are some of the locations which are part of the campaign… The OAAA […]
New York, NY – April 8, 2025 – Place Exchange, the leading independent supply-side platform (SSP) for programmatic Digital Out of Home (DOOH), today announced the expansion of its Programmatic Guaranteed offering supporting guaranteed deals between buyers and sellers for DOOH inventory. The vast majority of DOOH transactions today occur via direct […]
Place Exchange has issued the H2 2023 Programmatic OOH Trends Report. The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for […]
Place Exchange just released a report on programmatic trends for the first half of 2023. Here are the highlights. H2 2022 means the last half of 2022 and H1 2023 means the first half of 2023. From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories […]
The Association for National Advertisers (“ANA”) has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait […]
