Tag: programmatic ooh

OAAA Launches Campaign to Educate Buyers on Benefits of Programmatic OOH

New York, NY – The Out of Home Advertising Association of America (OAAA) today announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home (OOH) advertising. The campaign, centered around AdExchanger’s prestigious Programmatic I/O event at the Marriott Marquis Times Square from September […]

Place Exchange Says OOH Programmatic CPM’s Up in First Half of 2022

We just read the  Place Exchange July 2022 Programmatic OOH Trends report.  Two thing we noted. The average OOH programmatic CPM increased 5% from $7.10 in the second of 2021 to $7.47 in the first half of 2022.  Office building and point of care CPM’s were the highest OOH categories. […]