Last Friday Billboard insider wrote about Genlogs.io, a company which wants to rent space on billboards to install sensors which measure the real time flow of trucks. Several readers wondered if there privacy issues associated with the product. Billboard Insider asked Genlogs.io CEO Ryan Joyce to address the issue. Ryan, exactly what information are […]
On this week’s Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had […]
Looks like a lot of Billboard Insider’s readers have some privacy work to do based on yesterday’s poll. 85% of our readers say their company has no privacy policy. Privacy hasn’t become an issue yet for our readers. Only 15% of our readers have received an opt out request from […]
Yesterday’s election has two implications for out of home. Four more states – Arizona, Montana, New Jersey and South Dakota – legalized recreational marijuana and Mississippi approved medical marijuana. This means more marijuana advertising dollars for the out of home companies in those states. 15 states have legalized recreational marijuana. […]
The California Consumer Privacy Act (CCPA) takes effect January 1, 2020. Insider contacted OAAA to ask about resources for out of home companies. An OAAA-commissioned Q&A: Describes the California law Explains how it come about Offers tips on how to comply Predicts next steps regarding privacy regulations outside of California […]
Here are five out of home stories Billboard Insider thinks you should follow in 2020. Privacy The California Consumer Privacy Act goes into effect January 1, 2020. The act requires companies to get consent from California consumers when they track or sell information on them. A couple dozen more states […]
The respected Consumer Reports has published a post on the use of data. You may be asked about it. Insider makes these observations: Respect for privacy is important; our use of data is anonymized. Our goal is to match messages to audiences while respecting privacy. Learn more about privacy and […]
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and […]
Lamar CEO Sean Reilly was interesting as ever at Adrian Cotterill’s DailyDOOH investor Conference. You need to make this conference part of your Digital Signage Week activities. A selection of Reilly’s comments. On Anna Bager as the new President of the OAAA The journey that brought Anna here started a […]
On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death of ad agencies, subway ads, privacy and smart cities. Autonomous cars. Overrated. Not because they’re not a thing. I think that the entire landscape or transportation is changing and focusing on autonomous cars is only […]
